SEO for Medical Writers
This course delves into SEO strategy, research, copywriting techniques and website analytics, helping you to maximise the impact of your content on your target audience.
Course overview
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Understand the importance of SEO and user intent for website development in the healthcare and pharmaceutical industries
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Develop key SEO skills to craft high-impact website copy, including on-page and technical SEO
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Conduct keyword research and incorporate findings into SEO-driven content, structure and website copy development
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Use data analytics tools (such as Google Analytics) and interpret data to inform copy development and monitor ongoing performance