SEO for Medical Writers

Get a deep dive into the world of search engine optimisation (SEO) and understand its power in crafting powerful digital copy.

This course delves into SEO strategy, research, copywriting techniques and website analytics, helping you to maximise the impact of your content on your target audience.

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  Thursday 17 October 2024
 09:30 am – 03:00 pm (BST)
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Course overview

Learning outcomes
  • Understand the importance of SEO and user intent for website development in the healthcare and pharmaceutical industries

  • Develop key SEO skills to craft high-impact website copy, including on-page and technical SEO

  • Conduct keyword research and incorporate findings into SEO-driven content, structure and website copy development

  • Use data analytics tools (such as Google Analytics) and interpret data to inform copy development and monitor ongoing performance

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Who's it for?
Medical writers who are working on, or wish to gain experience in, web-based digital projects
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What's included?
  • 1-day virtual workshop
  • Teacher-led training
  • Interactive activities
  • Peer-to-peer and self-directed learning

Meet your course leaders

Dr Caroline Bradley

Caroline is a Principal Medical Writer with a vast background including a post-doc in industry, lecturing, teaching and med comms. She fuses expertise in medical writing and teaching to head up the Monster Academy, while empowering medical writers to foster a growth mindset.

Dr Emma Dawson

Emma is a Senior Medical Writer with a love for science communication. She uses her passion for optimising online content with SEO to enhance her projects, from e-learning modules to website copy. She loves creating stories that change the way people think about and use science.
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Our team

The Monster Academy team are expert medical writers with more than 100 years combined experience in the field. Whether its clinical studies, promotional tools or patient support materials, they've seen it all and they're ready to share their tips with you!
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