Prescription for Persuasion

Essentials of Medical Promotion

Writing for promotion is all about encouraging your audience to take action. And for that, you need to write in a clear, compliant, and compelling manner.

With this module, you will learn how to apply medical promotion techniques to promote a pharmaceutical product or drive healthcare professionals to make a certain decision, while remaining compliant according to the ABPI Code of Practice.

In addition, you will explore different types of medical writing materials used in medical promotion, such as leave pieces, detail aids, advertisements and websites, among others.
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Course overview

Learning outcomes
  • Summarise what medical promotion is and how it differs from other types of medical communications

  • Define the different materials used in medical promotion and what they are used for
  • Demonstrate an understanding of how to make your copy clear, compelling and compliant
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Who's it for?

This course is tailored towards medical writers who create promotional materials and would like to make their content work harder.

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What's included?
  • Pre-recorded expert instructor videos
  • Writing tasks based on real agency briefs
  • Knowledge checkpoints throughout the module
  • A final multiple-choice assessment
  • A printable module summary and workbook

Course content

Introduction to medical promotion and healthcare copywriting

Understand what medical promotion is and how it differs from other types of writing

The principles of writing
for promotion

Get tips on how to make your writing clear, compelling and compliant

An introduction to compliance in medical writing

Ensure your content is compliant with the all-important ABPI Code of Practice

Writing task

Put your knowledge into practice, with a writing task designed to test your skills

Meet your course leader

Dr Caroline Bradley

Caroline is a Principal Medical Writer with a vast background including a post-doc in industry, lecturing, teaching and med comms. She fuses expertise in medical writing and teaching to head up the Monster Academy, while empowering medical writers to foster a growth mindset.
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Our team

The Monster Academy team are expert medical writers with more than 100 years combined experience in the field. Whether its clinical studies, promotional tools or patient support materials, they've seen it all and they're ready to share their tips with you!

Hungry for more? Get a bundle of all four
e-modules for a 10% discount

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