Prescription for Persuasion
Essentials of Medical Promotion
With this module, you will learn how to apply medical promotion techniques to promote a pharmaceutical product or drive healthcare professionals to make a certain decision, while remaining compliant according to the ABPI Code of Practice.
In addition, you will explore different types of medical writing materials used in medical promotion, such as leave pieces, detail aids, advertisements and websites, among others.
Course overview
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Summarise what medical promotion is and how it differs from other types of medical communications
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Define the different materials used in medical promotion and what they are used for
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Demonstrate an understanding of how to make your copy clear, compelling and compliant
Course content
Introduction to medical promotion and healthcare copywriting
The principles of writing
for promotion
